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KIMP’s Picks 4th April: Weekly Highlights In Design, Marketing, AI, & More

Friday, finally! Did the week just pass by in the blink of an eye? Worried that you missed the social media buzz, AI news, algorithm changes, marketing inspiration, and other exciting things discussed on socials? Then don’t worry, we’ve got you covered. 

The KIMP’s Picks 4th April Edition is for all those who wish to catch up on all the highlights of this week without the endless scrolling. We have a list of shareworthy posts summarizing the advancements of this week wrapped up in a neat lineup just for you. 

Without further ado, let’s get started. 

In the Marketing Realm 

Updates coming to Google Analytics 

Google discussed some recent updates in Google Analytics, namely, Generated Insights. Google Analytics has enhanced its reporting capabilities with AI-powered generated insights, offering users clear, concise explanations of data fluctuations. 

These insights are now integrated directly into detailed reports. The aim is to help businesses quickly understand trends without sifting through complex metrics. These trends could be about sudden changes in shopping trends, etc. Therefore, it can be a valuable metric for advertisers to optimize their advertising and targeting strategies. 

AI-powered ways to boost ROI 

AI is no longer the future – it’s the present. In the post here, Google explores four strategies that marketers can use to better track performance and thus boost their ROI. 

The post talks about using first-party data to unlock the potential of AI with tools like Google Ads Data Manager, allowing marketers to centralize and utilize their data for more precise targeting.. Secondly, the post also discusses the importance of advanced marketing mix modeling to understand the long-term impacts of spending on specific marketing channels. 

The post then delves into incrementality testing with tools like Brand Lift and Conversion Lift to identify the right tactics. Finally, it also discusses data-driven attribution. 

Hootsuite discusses engagement rate

We talk about engagement rate as a single metric, but there are various dimensions to it, and each helps understand a different aspect of your marketing strategy’s performance. The post here from Hoosuite delves into these nuances. 

Moreover, the post discusses six different formulas that marketers can use to calculate engagement rate by reach, post, impressions, daily engagement rate, views, and cost per engagement. And what kinds of posts each of these formulas can be useful to assess. 

Finally, the post also gives an overview of what kinds of engagement rates are good for brands and campaigns. 

Google expands immersive advertising with Roblox partnership 

Google is expanding its Immersive Ads offering across AdMob and Ad Manager, with a major new partnership with Roblox. These ads seamlessly integrate into gaming environments, appearing as virtual billboards or in-game video placements, allowing advertisers to engage users without disrupting their experience.

The collaboration with Roblox will further scale immersive ad formats, including Rewarded Video, offering brands new ways to connect with audiences in dynamic virtual spaces.

This move demonstrates that immersive interactive advertising is evolving, and so it’s time for brands to rethink their strategies for choosing marketing channels and ad placements. 

YouTube discusses monetization 

There’s never been a better time to be a content creator! Social media platforms are evolving, and the monetization options they offer are expanding. YouTube recently shared a post summarizing about 10 ways for content creators to monetize on the platform. 

It explores options like Ads on YouTube, Premium subscription, Shopping, BrandConnect, memberships on channels, Super Chat, Super Stickers, Super Thanks, Ticketing, and Gifts. So if you are a content creator looking for ways to optimize your approach and make the most of YouTube, then this quick refresher is for you. 

In the Content Marketing Realm

Google reveals the emerging summer trends 

Are you working on transforming your content approach and getting ready for the seasonal shift in browsing and shopping trends? Then, Google has unveiled the summer travel trends for 2025.

From super-sized suitcases and beach-bound getaways, what are travelers searching for? This post from Google gives you a quick round-up. 

The emerging trends highlight opportunities in travel fashion, luggage innovation, and experience-driven tourism marketing. And content relevant to these searches! 

Rethinking social media content creation with AI 

The post introduces the relevance of generative AI in the social media context and explores strategies to use AI to enhance content creation for social media. 

For instance, it talks about using AI for generating responses to posts and comments on socials as well as to generate captions for posts, ad copy, and hashtags. 

It also discusses how AI can be useful in generating image and video content to be used on social media. On the whole, it is a discussion that underscores the benefits of using AI in social media content creation, like improved speed and efficiency, scalability, and personalization for brands and creators on social media. 

In the Design Realm 

A maximalist typeface – Greed 

In an era where excess dominates culture, designer Neil Summerour has introduced Greed, a striking, unapologetic typeface inspired by the ornate lettering of U.S. currency. 

Developed over twelve years, Greed embraces a maximalist aesthetic, embodying power, ambition, and the larger-than-life nature of contemporary society.

Greed also offers stylistic alternatives for brands looking to use a bold and loud serif typeface for a more refined finish. 

So there you have it, a font inspiration for the week! 

A unique brand and its unique identity 

With the font inspiration sorted, let’s now move on to brand identity inspiration. This fresh new identity belongs to Diana’s Seafood, a long-established supplier to Canada’s top chefs. 

The rebrand showcases the brand as “The Mother of Seafood,” honoring the founder and establishing a trustworthy brand identity. 

A bold wordmark, inspired by harbour boat lettering, and a new symbol featuring two fish forming “DS” are key elements. The brand’s signature blue, along with fish-themed hues like Lobster orange and Salmon pink, aims to refresh the seafood aisle’s aesthetic.

Additionally, this rebranding also brings playful illustrations into the brand’s identity to infuse playfulness and to set the brand apart in the crowded market. The project is a demonstration of the significance of strategic storytelling through brand elements. 

April Fools campaigns 2025 

From miniature cleaners to quiet crunch bars and Dr. Pepper flavored TicTac, what are some of the most exciting and intriguing April Fools campaigns that brands announced this year? The post here from Ad Age explores the best of the best. 

The post highlights the value of tapping into less-explored holidays like April Fools and how strategic campaigns and simple designs can grab attention and initiate conversations. The social media buzz that some of these campaigns have generated proves that timely executions are the way to get noticed on the crowded social media landscape. 

Adobe Premiere Pro 25.2 update introduces AI-powered features

Adobe shared a post highlighting some of the recent updates coming to Premiere Pro with the 25.2 upgrade.

This update features significant enhancements, including Generative Extend, media intelligence, and automated caption translation. The update aims to streamline video editing workflows and improve overall performance.

Color management has also been overhauled. Additional improvements include better support for MKV (H.264/AAC) files, Content Credentials integration, and more. These advancements mean faster, smarter, and more flexible editing. 

In the AI Realm 

Anthropic announces Claude for education 

Anthropic has unveiled Claude for Education, a specialized AI initiative aimed at higher education institutions. This program is designed to help universities integrate AI into teaching, learning, and administration, ensuring students and faculty are actively shaping AI’s role in academia.

A key feature is Learning mode, which encourages students to think critically by guiding them through problems instead of providing direct answers. Claude is also rolling out university-wide access, with partnerships at Northeastern University, LSE, and Champlain College.

In addition to academic partnerships, Anthropic is collaborating with Internet2 and Instructure to integrate Claude with existing university systems like Canvas LMS. 

With AI becoming a crucial tool in education, Claude’s expansion signals a major shift in how institutions approach learning, research, and workforce preparation.

Amazon unveils AI-powered “Interests” for personalized shopping

Amazon is making product discovery easier with Interests, a new AI-driven feature designed to help customers stay on top of the latest products related to their passions. 

Interests continuously scans Amazon’s vast inventory to surface new items, restocks, and deals that match user-defined preferences.

Shoppers can create personalized prompts in everyday language, specifying product types, price ranges, or niche interests. Once set up, Interests works in the background, providing updates via the Amazon app. 

Currently available to a limited number of U.S. customers, this feature will roll out more broadly in the coming months. 

Amazon brings new upgrades to Nova

Building on the new set of foundational AI models that Amazon announced in December, Amazon Nova, they have now unveiled more upgrades to these models. Notably, they have announced the Nova Act SDK that can be leveraged in building AI agents that interact with web browsers. 

Therefore, Nova Act can be handy in building shopping agents that can browse through and place orders for you through a web browser.  

Currently in a “research preview” phase and available only to developers, Nova Act is part of Amazon’s broader push to expand AI-powered automation.

Runway introduces Gen-4

Over the past few months, Runway has carved a niche for itself in the generative video space. And now they are making steady strides in world generation and collaborative, controllable media generation as well. 

Meet Gen-4, Runway’s newest launch. The model allows users to create and maintain cohesive characters, locations, and objects while preserving unique styles, moods, and cinematographic elements.

Unlike previous AI tools, Gen-4 doesn’t require fine-tuning or extra training. It can generate visuals from multiple perspectives using reference images and instructions. Reportedly, entire short films and music videos have already been produced to test its narrative capabilities.

Apple’s Health app is all set for an AI-overhaul 

Apple is reportedly working on a major AI upgrade for its Health app, internally called Project Mulberry. According to Bloomberg’s Mark Gurman, the update will introduce an AI-driven health coach that can analyze user data, provide lifestyle recommendations, and even offer educational videos from real doctors.

The revamped app may also include enhanced food tracking and workout form correction using the device’s camera. 

Qwen’s QVQ Max revolutionizes visual reasoning 

Qwen has announced a new AI model, QVQ-Max. The model is designed for visual reasoning, enabling it to analyze and interpret information from images and videos. QVQ-Max aims to go beyond simple image recognition, providing analytical and reasoning capabilities for diverse applications.

This model tackles the gaps observed in the exploratory model, QVQ-72B-Preview, which was initially released for visual reasoning. 

Notably, this new model can accurately parse images, identify key elements, and draw conclusions by combining visual information with background knowledge. 

Alibaba x BMW partnership brings AI to the automotive segment 

We’ve seen several automobile manufacturers explore ways to integrate AI into their vehicles, to make driving a car and traveling in one more user-friendly. Here’s the next solid step from BMW. 

BMW and Alibaba are deepening their strategic partnership in China by integrating Alibaba’s Qwen AI model into BMW’s next-generation Neue Klasse vehicles.

This collaboration will power an advanced Intelligent Personal Assistant (IPA), offering seamless human-like interaction, multi-agent coordination, and digital ecosystem integration for an enhanced in-car experience.

Social Media Feature Updates and Algorithm Changes 

Snapchat expands Bitmoji fashion 

Snapchat is refreshing Bitmoji wardrobes with a new wave of fashion items, offering users more ways to express themselves this spring. With over 2.7 billion Bitmoji avatars created globally, the update introduces seasonal styles alongside exclusive new looks.

A standout addition is the latest Prada x Bitmoji collection, featuring signature pieces like Re-Nylon Shoulder Bags and Collapse Sneakers, allowing users to dress their digital selves in high-end fashion.

Digital immersive experiences like these can significantly improve user engagement. 

Updates coming to YouTube’s Inspiration tab

YouTube’s Inspiration tab was introduced to enhance the brainstorming process for creators. Building on this, YouTube has now announced three more updates coming to the Inspiration tab. 

Accordingly, creators will now be able to see metrics like comments and views of past videos when looking for ideas. This will help refine the ideas based on past performance. Secondly, there is the AI-powered Hooks feature, which lets creators generate catchy hooks for their videos. Finally, creators can quickly save ideas for future reference. 

Instagram’s Head discusses the Edits app 

Answering an AMA question about the timeline for the launch of the Edits app, Instagram’s Head, Adam Mosseri, commented that the app will be launched in a few weeks. But there is no tentative date given so far.

Additionally, he also mentioned that the app will initially be free to use and that there will be paid features added to the app in the future. 

WhatsApp now lets you add music to your status 

WhatsApp has been adding new features to let users and businesses personalize their profiles better and enhance the experiences overall. Next in line is the option to add music. A few months ago, Instagram enabled the option to allow creators to add music to their profiles. Now, WhatsApp will also let you add music to your Status. So the next time you add photos to your Status, you can also add music to set the vibe. Have you tried the feature yet? 

Facebook is bringing the magic of “Friends” back to the platform 

Facebook has announced that there is a new Friends tab coming to the platform. Given that the platform was originally about making connections and connecting with friends, Meta is working on making Facebook Facebook again! 

This new Friends tab will bring all your Friends content to one place. The experience launches initially in the United States and Canada and is expanding to more regions soon. 

On a Final Note…

So that’s it for now. But yes, as you can see, staying up to date with the social media buzz feels overwhelming. If that sounds relatable, then stay tuned and we’ll see you next Friday with another round of updates. We’ll scour through social media and handpick the updates so you don’t have to. See you soon! 

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Posted On

04 Apr, 2025

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