Behind the Scenes: How AI is Transforming the Way We Work at KIMP

Smarter workflows. Faster outcomes. Less back-and-forth. Here’s how we’ve changed the game behind the scenes.

A lot has changed inside KIMP — and you may not even realize it. Over the past several months, we’ve been quietly overhauling the way our internal teams work by layering AI across our workflows. The goal? Make your experience faster, smoother, and more proactive.

Here’s a peek behind the curtain:

AI-Powered Brief Interpretation:
Our internal teams use AI tools to help clarify and structure design briefs. These tools highlight key parts of your request like tone, intent, and focus. So, our designers can understand it better and start with a clearer direction. It’s a way to reduce unnecessary back-and-forth and deliver designs that are closer to what you have in mind, right from the start.

Live Call & Comment Sentiment:
Not every issue comes with a “Help!” tag. Sometimes it’s a comment left on a task. Sometimes it’s a tone shift on a quick support call. That’s why we’ve added real-time sentiment tracking across both calls and comments — to help us proactively spot and resolve issues faster than ever.

Here’s how it works:

Live Call Sentiment Analysis

Every client call is now:
– Transcribed using Twilio’s voice-to-text engine.
– Analysed by AI to detect tone shifts or negative sentiment.
– Flagged if concerns are detected notifying our Quality Team immediately.

Comment Sentiment Detection
We’ve extended this same AI to your KIMP360 task comments.
If a comment expresses frustration, confusion, or dissatisfaction (even subtly), it’s:
– Automatically highlighted
– Connected to your active task or subscription
– Sent as a real-time alert to our internal team for review

Why it matters:

– Faster issue resolution, even before you escalate it.
– Clients feel heard without needing to repeat themselves.
– Fewer missed signals – every voice and comment counts.
These tools aren’t visible in your dashboard, but their impact is. Faster turnaround times. Fewer revisions. Better design alignment.

And here’s the bigger picture: We do this because you shouldn’t have to get overwhelmed by AI tools or the fear of being left behind by fast-paced tech.

Our job is to help you focus on your business, while we keep you ahead of the curve, by blending creativity, AI, and great service in one seamless experience. The magic isn’t in replacing creativity, it’s in eliminating friction. And with AI on our side, we’re just getting started.

So when you choose KIMP, you’re not just getting a creative partner, you’re getting a team that helps you stay modern, relevant, and ready for what’s next.