Purple Logos: 7 Bold & Beautiful Designs

Purple is a standout choice in the world of branding. This bold and beautiful color can take on the form you wish for it. Sophistication, elegance, youthful radiance—the color can adapt as you want it to. It all boils down to choosing the right shades, tints, or tones and the right color pairings to complement them. So today we’re taking a deep dive into the world of purple logos. 

We’ll explore some iconic purple logos to understand how brands, big and small, make the color work in different industries and for different emotional values. 

After all, color psychology is a gold mine, and brands often scratch just the surface. It’s all about digging into the nuances of each color and blending them with thoughtful details that add more meaning and make it relevant to the brand. 

Whether you are looking to paint your brand purple or just looking for some creative inspiration, we have curated a list of inspiring designs and practical design tips for you. 

Let’s jump in and discover the versatility of purple. 

7 Purple Logos + What Makes Them Stand Out 

1. Taco Bell 

The Taco Bell logo uses a monochromatic combination of a deep purple and a lighter purple accent to create a dynamic two-tone effect. 

In this case, the custom white bell icon, framed by the vibrant purple arch, sets Taco Bell’s logo apart from other purple logos. If you look at the evolution of the Taco Bell logo, the bell icon, resonating with the name, has been a part of the design since 1985. However, over the years, the brand has opted for a cleaner and more refined style without too many details. 

KIMP Tips: 

• Pay attention to contrast in logo design. In this case, the sleek silhouette against the bold background creates a striking contrast, adding to the visual appeal of the logo.
• If you want the core color to do the heavy lifting, keep the design clutter-free. 

2. Twitch 

The Twitch logo is an electric purple logo, so full of life. It’s an almost neon shade that is loud and young and novel, just like the platform it represents. Besides, the color also accurately captures the energy of the young audience it caters to. This demonstrates how you can choose the right shade or tone of purple to vibe with your audience. 

Purple logos are not uncommon in the tech industry. In fact, there’s Yahoo (we’ll discuss this logo in a minute) and other brands that use purple. However, not many dare to go with bright shades like Twitch’s logo. 

But the impact of the color is evident mainly because of the choice of font. The shadow effect on the wordmark and the sharp angles make this design the perfect balance between nostalgic and modern tech. 

KIMP Tips: 

• Pick a purple that mirrors your audience’s pulse. Twitch’s neon vibe hooks its lively, youthful users, so tailor your shade to your tribe.
• Use shadows or contrasts to give your purple logo a layered, dynamic look that feels immersive, not flat.

3. Milka 

The Milka logo is a soft lilac purple logo that feels as smooth and delicious as the brand’s chocolates. The idea is to evoke a sense of tenderness, and this purple tint perfectly achieves this. 

Unlike harsher and bolder hues, this soft purple feels approachable and nurturing, appealing to families and gift-givers. That’s another example of choosing the right hues to resonate with the target audience. 

While purple isn’t a rare hue in the confectionery segment, the soft purple used by Milka is distinctive. In particular, this gentle tint helps establish the fact that the brand is more about simplicity than opulence. 

As for the distinguishing trait that helps accentuate the impact of this purple logo, there is the custom script font used by Milka. The fluid style of this font and its gentle curves further soften the purple and mirror the silky texture of chocolate. On the whole, this design depicts how colors are fonts are tightly connected in logo design, each impacting the other. 

KIMP Tips: 

• Fonts have moods and personalities. So choose the right one for the chosen shade or tint of purple in your logo. 
• In addition to the font itself, the tittle on the “i” and the counter spaces in “k” and “a” appear curved like milk drops, further amplifying the meaning of the design. Similarly, pay attention to the shapes of the characters in the chosen typeface for your logo. 

4. Yahoo 

This is one of the most popular purple logos worldwide. The Yahoo logo has evolved drastically, but the color purple has remained an iconic element of the brand since 2009. While most tech brands gravitate toward different shades of blue, Yahoo stands out as one among the few purple logos. After all, since purple is often used as a color to represent futuristic aesthetics, it works effectively for tech brands. 

The current design features a fresh and peppy purple similar to the one used by Twitch (but slightly darker), signaling a future-focused approach by the brand. 

Additionally, one of the most prominent changes in the current Yahoo logo is the use of lowercase letters in a soft sans-serif font, a sharp contrast to the all-uppercase logo that was in use for a long time. Moreover, the recent logo also loses the bounce in the letters and sticks to a horizontally aligned design. On the whole, all these make the logo look refined and timeless. Yes, it lacks the personality that the previous ones had, but it still looks different from the others in the segment. 

To make up for this, and to preserve the subtle playfulness that the Yahoo logo has always been known for, the current design includes an italicized exclamation mark. Besides, this also maintains the consistency and ties the design back to its older visions. 

KIMP Tips: 

• While the letters in the current Yahoo logo do not bounce off the baseline, there is a slight tilt that injects a subtle energy and momentum into the design, highlighting how the smallest details can make a big difference. 
• Like the exclamation mark in the Yahoo logo, identify a single character or symbol to add depth to the meaning of your purple logo. 

5. Hallmark

Purple logos but combination mark? The Hallmark logo is a good example. And the best part is its simplicity. 

Talking about the purple in this purple logo – it’s muted, slightly dusty, and grounded. It feels warm and welcoming, perfect for a brand known for its heartfelt greetings and gifts. In order to resonate with the family audience brand leans toward a slightly warmer tone of purple that makes a strong emotional connection with its audience. 

Notably, the color purple is not very common in the gifting industry, which is filled with reds, pinks, golds, and other hues. Therefore, this purple logo of Hallmark stands out.

Moreover, the elegant, handwritten-style font flows like a signature, reinforcing the personal, crafted feel that the brand takes pride in. 

Finally, there is the logomark – a crown symbol. It helps add visual intrigue to the logo without overshadowing the other elements or feeling too loud. It maintains the calm and warm demeanor of the logo. 

KIMP Tips: 

• To maximize the emotional impact of your logo color, choose the right symbols and visual styles. In this case, Hallmark uses a simple icon style to maintain the chic and minimalistic style of the logo. 
• When choosing script fonts, prioritize readability to ensure that the brand name is easily readable when the logo is scaled down. 

6. Avid Technology 

The next purple logo on our list is quite unique with its effective use of shapes to enhance typography. The letters “A”, “V”, “I”, and “D” are all formed by simple geometric shapes like triangles. 

True, this can be a big risk given that the brand name is not easy to grasp from the logo, but with consistent branding and the combination of other brand elements, brands can make logos like this one work. Besides, the simplicity of this logo and its clutter-free design make it memorable. 

That said, let’s talk about the color. The purple used here feels fresh and modern and suits a brand that focuses on media creation tools for film, music, and broadcast pros. Besides, purple is a great color to represent creativity and therefore feels like a natural fit for this brand. 

An additional detail to note about the logo is that the triangles in the Avid Technology logo also appear like the play button, given that the brand’s specialty lies in video editing. The design here depicts how the simplest of details can be used to communicate hidden meanings to add more value and make the design interactive. 

KIMP Tips: 

• Use shapes to create intrigue and enhance the meaning of your logo. 
• Choose a clutter-free design for memorability. 

7. FedEx 

All the purple logos we’ve seen so far are monochromatic, and this next one shows how to combine purple with other colors to create something unique.

Unlike the playful vibrancy of Twitch or the softness of Milka, FedEx’s purple is all business—serious yet approachable, appealing to corporations and consumers alike. The logistics industry is filled with warm colors like red, yellow, and orange as well as professional colors like blue. Therefore, FedEx stands out with its distinct purple logo.

The FedEx logo is a demonstration of the creative use of color pairing to create a visually balanced and impactful logo.

Additionally, the FedEx logo is particularly known for its effective use of negative space to sneak in an arrow symbol without complicating the design. This extra detail 

KIMP Tips: 

• Use the color wheel as your reference and choose the right color harmonies to suit your brand. 
• Pay attention to contrast. In this case, to ensure that the arrow symbol is visible, the brand chose to embed it within the negative space so that it does not interfere with the other colors in the logo while also standing out. 

Mastering Purple In Logo Design: A Few Quick Tips to Remember 

Let’s face it—purple is a dynamic color. And as these logos have demonstrated, creativity is what defines how you use purple in your logos. So, to get the most out of this color, we have summarized some quick tips for you. 

Pick the perfect shade for your message 

The beauty of purple lies in its versatility, so you need the right shade or tint to achieve the intended effect. 

For instance, deeper purples carry a sense of sophistication and authority, making them suitable for brands looking to project prestige or dependability. Slide toward medium tones with a cool edge, and you’ve got something that represents curiosity and innovation, ideal for tech or creative ventures. Lighter purples bring a youthful, airy feel, radiating warmth and approachability that suits family-friendly products.

So, choose the shade or tint that fits your brand, your intent, and your audience.  

Pair with purpose 

For the purple in your logo to shine bright, you need to pair it with the right colors. 

If it’s for a luxurious vibe—say, in jewelry or premium goods—blend it with gold to elevate the sophistication. Tech or entertainment? A crisp white or black contrast keeps it modern and sharp. 

Want energy for a youthful brand, like in food or media? A splash of orange or green can inject that energy without clashing. 

Additionally, industry matters too—purple with silver might scream cutting-edge in software, while a soft pink pairing could soften it for wellness. 

To Create Stunning Purple Logos, Get KIMP 

From vibrant violets with their energetic appeal to the soft lavenders with their calming appeal, and deeper hues with their luxurious appeal, there are many ways to use purple in branding, particularly in logo design. 

The lesson? It’s not just about choosing a color—it’s about crafting a vibe that resonates, backed by smart design choices that make it yours.

Ready to paint your brand purple—or any hue that fits your vision? Get an unlimited design subscription, like KIMP, and bring your branding vision to life. From logos that set the foundation to packaging that enhances customer experience and social media designs that boost your reach, an unlimited design service can help shape your brand one design at a time. 

So, to create a standout brand identity that’s uniquely you, sign up for a KIMP subscription. Or register now for a free 7-day trial.